Become a FSFS Supplier and access up to 750,000* emerging companies per year
2020 - A record Year for Startups
2019-2020 saw a 12.31% year on year increase in the registration of new companies with Companies House. This is the highest percentage growth since 2011 and the highest actual growth on record.
Target by County
Focus your offers by location, ensuring that locally delivered services are only offered to local businesses.
Target by Business Type
FSFS Filter out all companies that are not growth driven and each supplier is at liberty to decline applications from any business that does not meet their own selection criteria.
Why Startups ?
Every company you are trying to sell to was once a startup and many of the products, services and relationships that your sales teams are competing with, especially for fundamental business requirements, were established in the earliest days of that enterprise. Established incumbency is the most powerful position on the field, and the more " business critical" a product or service is, the harder it is to displace the company that got there first.
Why Free ?
Well apart from the obvious marketing gold of the term " Free", Seed stage companies have to be particularly careful with both their expenditure and the time it takes to evaluate and select suitable suppliers to work with. Being both cash strapped and time poor, the ease and cost of evaluation is critical.
Free introductory services demonstrates confidence in the quality of your services and your willingness to work in partnership with your clients. In today's crowded services market getting the opportunity to build trust and earn loyalty is the key to growing your own professional practice on firm foundations.
What are the risks ?
Not every startup survives and many don't thrive, so targeting startups carries risk. All our suppliers need to carefully consider the cost of their generosity vs the lifespan and lifetime value of the return. These are medium-long term spread bets that are equivalent to Angel investment, much more in the realms of Marketing strategies than Sales tactics. We do our best to filter out the obviously "lifestyle" or growth restricted business models, however we do not promise every seed you plant will bear fruit. You just have to balance this against the sales cost of winning that business away from your competitors that did establish a relationship early on with the scaleups and unicorns of the future.
When can you start charging.
- Freemium - A very standard model, particularly in SaaS, where a functionally useful subset of the deliverables are provided free with optional features ( usually those that deliver time/ cost efficiencies for growing teams and more complex processes) as chargeable add ons.
- Pre-Revenue Contracts - Unique to FSFS, products, equipment or services are billed but fully discounted to Zero throughout the period up to the end of the financial quarter in which the client made their first product sale. This is measured and monitored by VAT return declarations. Specific terms will be unique to each supplier.
- Pre-Profit Contracts - exactly the same as Pre-Revenue Contracts except that the trigger event is when VAT collected exceeds VAT reclaimed. Copies of VAT returns ( or equivalent accounts information for non VAT registered companies) form a key obligation of these contracts.
- Bespoke Agreements - Negotiate directly with founders on a case by case basis to find the Win/Win deal that suits the unique nature of each Startup.